The Situation of Industry in the Country
The fact is that the situation of the industry in the country has been improving since 2024. We expect that the conditions in the sector will further improve in this year—2025. We hope Pakistan achieves stability and that the situation improves significantly. There are many pending projects, and we expect the end of this year to be much better as we are waiting to see these projects mature.
Experience Working with Sigma, a Turkish Product
It was a tough decision for me—a different brand made in Turkey—and I was introducing it in Pakistan, fully aware that the Pakistani market had become highly competitive. There were already three to four brands that had penetrated the market, and no new brand had succeeded in entering it for at least the last two decades.
It was a risk, but behind that decision were the blessings of my elders. We worked hard, and within six to seven years, we achieved what we aimed for. Turkey supported us a lot because of its brotherly relationship with Pakistan. If your principal supports you by going the extra mile, it matters a lot. They supported us like brothers—they preferred our brotherly ties over business interests.
AI, Emerging Technologies, and Sigma
AI does not affect us that much directly—it has more implications for software-based products. However, AI and emerging technologies have brought a lot of ease to our operations. Sometimes, we don’t need human resources to research technical matters—ChatGPT does these tasks very well. These technologies have helped us explain projects and even apply them at the site level.
Growth in the Switchgear Industry
The switchgear industry has grown significantly, as Pakistan has a lot of potential. New projects are launching rapidly—commercial as well as residential. We offer complete support to the switchgear industry, including efficient after-sales service. This is due to rising competition in the market.
Just four years ago, there were around 12 companies in Punjab’s market. Today, the number has grown to nearly 100. We not only have the ability but also deliver quality that matches European standards. We are also flexible in pricing. Western products are expensive due to high import duties, so they cannot compete with our offerings.
We provide excellent value for customers—low prices and good quality. We have already covered the entire Punjab region and are now expanding into other areas. We have applied for KE (K-Electric) approval and hope to receive it this year. After that, we plan to open an office in Karachi and focus on the Karachi and Sindh markets.
Future Plans
I have launched another Turkish brand, namely Zelkon. The first consignment will arrive next month. Since the electric field in Pakistan is vast and Sigma cannot cover all products—every company has its limitations— Zelkon will help fill those gaps.
Zelkon Electric is a good company offering different products than Sigma. With this, we will now have two Turkish brands in the Pakistani market.
