Four Brothers, Telenor Partner to Offer Free Crop R&D Services to Farmers

PAKISTAN – Agriculture

Four Brothers Group Pakistan and Telenor Pakistan have signed a Memorandum of Understanding (MoU) to jointly provide free Crop Research and Development (R&D) services to farmers across Pakistan, marking a major step toward digital transformation of the agriculture sector as 2025 draws to a close.

Under the agreement, the two organizations will collaborate to strengthen digital connectivity and promote innovation in agriculture by leveraging Telenor Pakistan’s digital platforms and outreach to over 16 million farmer customers nationwide, alongside Four Brothers Group’s expertise in agricultural research, development, and advisory services.

The strategic partnership is aimed at empowering farmers through technology-driven solutions, enabling better crop management, improved productivity, and informed decision-making. By integrating digital tools with advanced agricultural R&D, the initiative seeks to support farmers in adopting modern, data-driven farming practices.

Officials said the collaboration would contribute to the development of a smart and sustainable agri-ecosystem, helping farmers respond more effectively to challenges such as climate variability, input optimization, and market access.

The initiative is expected to enhance agricultural productivity, promote sustainable farming methods, and improve livelihoods in rural communities. Both organizations reiterated their commitment to supporting Pakistan’s agriculture sector by making innovation accessible to farmers at no cost, reinforcing the role of technology as a catalyst for inclusive growth. – ER

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