Pakistan Cables launches

Contributions of fifty seven artists installed at over twenty public spaces featured in the book compiled to mark completion of project Reel on Hai, a public outreach initiative of the Karachi Biennale Trust (KBT).

Pakistan Cables Limited (PCL) announced the launch of a coffee table book, ‘A Reel On Karachi – Art Installations in the City’ at Alliance Francoise de Karachi in an event which was widely attended by members of the business, art and social communities.

Depicting the project’s illustrated story, this book is a testament to efforts that have brought Reel On Hai to life and allowed for the transformation of cable reels into public works of art. I hope that readers will enjoy it as much as I did while supporting the project as main activity partner alongside KBT,” stated Mr. Kamal A. Chinoy Chief Executive Officer, PCL.

The launch event included a stimulating panel discussion hosted by renowned Karachi based actor, Sajid Hasan who engaged with the panelists recollecting Karachi’s evolving history and the impact of Reel on Hai to the city’s landscape. Panelists included Marjorie Hussain (Art Critic), Arif Hasan (Urban Planner and Activist), Mohsin Sayeed (Public Outreach Committee and Journalist) and Masuma Khawaja Halai (Chair, Public Outreach Committee).

“This book captures the story behind the project and takes its readers on a journey through Karachi brilliantly!” stated Ms. Halai.

The event concluded with a vote of thanks by Fahd K. Chinoy, Executive Director, PCL who commended the KBT for setting up an exemplary partnership based on a shared purpose of honoring community trust and of giving back beauty to Karachi.

In 2016, PCL signed a MoU with KBT to be the main activity partner for project, Reel on Hai, a public outreach initiative of KBT. Fifty seven artists, local and international, transformed cable reels into works of art which have been installed at public spaces that include schools, hospital, parks, heritage sites across Karachi. A free e-book version of “A Reel on Karachi” is available at the Company’s official website: www.pakistancables.com