T hough Jubilee Corporation is undoubtedly a big name in the engineering world in Pakistan, the company’s understanding of modern technologies and engineering surely transmits signals to its international partners—Lovato Electric—makes it a distinct engineering concern in Pakistan. The level of satisfaction comes from Lovato through its representative for Asia Pacific region Julien Mermillon who talked to ER during Multitopic Sympoisum 2023 hosted by IEEEP in Karachi. Here is his interview for our readers.
How is Lovato’s relationship with Jubilee Corporation?
It’s a great pleasure to work with Jubilee Corporation. They are very competent people with high technical skills. At Lovato, we sell quite complex engineering solutions, mainly focusing on energy management, metering, control, and protection equipment. Today’s topic was dynamic power factor correction, which is part of power quality solutions. But mainly, we are focusing on metering equipment to understand power quality and the energy consumption. This is about how the energy is spent and if the energy supplied to a facility has proper power quality to avoid any issues. Jubilee Corporation is providing a complete mix of solutions by Lovato, including what we discussed in the Symposium. This solution provides great efficiency at a reasonable cost suitable for the facilities of Pakistan.
The people are conscious of the cost here despite the importance of technology. How is it possible to offer efficient systems at lower costs?
The matter of cost is always, like we say, a balance between CapEx and OpEx. You can invest in technology with cheap products and solutions, which may last only two years. It means you have lost your valuable time and money. A quality product can last for 15 years, which is generally what Lovato is offering. We use the best quality parts in our products. Let’s assume that the product is a box, and inside this box are electronics. Our electronics are made up of premium quality parts, which ensure long product life. It may be higher in cost initially, but over time, it is much cheaper than replacing a low-quality product three or four times in the same period. Lovato Electric is a main player in this category. We are a family-owned business, which means that the company is reinvesting its money to improve the product, not to please shareholders. We are making the best product at the best price, which means that we are expensive than low-quality products available in the market. Our customer is satisfied with the quality of our products.
Many people in the engineering sector believe the Chinese are a big challenge. Are they a challenge for your company too?
They are a challenge for the entire world, especially from the business point of view. Luckily, they target different market segments. Usually, they bring some very cheap solutions at the cost of low durability and reliability. Maybe you don’t see it here, but they also bring some very advanced solutions, which came to be at the same price as us. The main difference between Chinese and western or Japanese, or Korean companies is that we cannot afford to have low-cost and low-quality products due to the high cost of labor. If you install some low-cost equipment and you need to replace it after a few months, that will cost you a huge labor cost. This will also disturb the production process of the facility and reduce operational efficiency. So, in the end, it is a different market segment. Some people may want to try it, but others would not go for it.
You are also looking after the Asia Pacific region for Lovato. What is the landscape there in terms of metering and such solutions?
I would say, as compared to Lovato’s historical market, there are quite massive developments that involve huge numbers of meters to monitor energy consumption accurately. We have sold one of the biggest metering systems. It’s a competitive and challenging market, but I must say it is also a land of opportunity. Our partners, like Jubilee Corporation, are doing a great job representing Lovato products in their respective market.
While working with Jubilee Corporation, has Lovato had any thought to engage in any joint venture to manufacture products and provide systems in Pakistan?
Lovato is a family-owned business, and we don’t have many factories around the world. We have three manufacturing facilities in Italy. We are a medium size company, and we are focusing on staying efficient. We have no factory outside Europe. Time will tell us if we move on to the stage where we start manufacturing somewhere else outside Europe. I believe Pakistan could be a very high potential market for us. I am always pleased with the Jubilee Corporation team because they are probably the most technical people and well-accustomed to Lovato products. When we have some training sessions to check how much knowledge is assimilated by our partners, we are pleased to see that they are at the top of the list. By Manzoor Shaikh

The 2023 IEEE Region 10 Annual Meeting was recently held successfully in Ho Chi Minh City, Vietnam, after three years of virtual and hybrid meetings. Prior to the annual general meeting (AGM), a technical workshop sponsored by the Global Energy Interconnection Department and Cooperation Organization (GEIDCO) was held at the HCM City University of Technology on March 3. Over 100 leaders and delegates from IEEE Sections and Council in the region, as well as R10 ExCom members, attended the AGM. The IEEE dignitaries present were IEEE President, Professor Saifur Rahman, IEEE President Elect, Thomas Coughlin, IEEE-VP MGA, Jill Gostin, and IEEE Executive Director, Sophia Muirhead, who attended online, and Region 2 Director, Andrew Lowery. The meeting also received support and valuable advice from members of the R10 Nomination and Advisory Committee, including past IEEE President, Prof Toshio Fukuda, and past R10 Directors – Prof Akinori Nishihara, Prof Kukjin Chun, and Prof Janina Mazierska. Two special speakers from Region 8, Peter Nagy and Prof Mousmi Chaurasia, MGA Training Committee, were also invited.
During the meeting, there were speeches by IEEE senior leaders and speakers, reports and plans from various Chairs of R10 Committees, training and poster sessions, and presentations from flagship event organizers – TenSymp, R10 HTC, and TenCon in 2022, 2023, and 2024. The two-day event also included an award banquet with a cultural show, a half day of team bonding activities, and a dinner at an offsite restaurant. The feedback from delegates was positive, with lively discussions and active networking during the two days over breakfast, tea breaks, lunch, dinner, and even on the bus.
The success of the event was due to the contributions of all volunteers who are committed to the mission and vision of IEEE, and the assistance from the professional and efficient staff at the IEEE Asia-Pacific Office and IEEE Beijing office. The outcomes and success of the event were a result of the cooperation and dedication of everyone involved. It is also essential to recognize that human interactions cannot be replaced by online contacts. Finally, the organizers are confident that they will make Region 10, hundred percent, and express their gratitude to everyone who made the event possible.

Pakistan Cables signed a Memorandum of Understanding (MoU) with the Pak Alliance for Math & Science Welfare Trust (PAMS) to partner with employee volunteering through STEAM Pakistan. STEAM Pakistan is a collaboration between the Malala Fund and the Ministry of Federal Education & Professional Training.
Pakistan Cables will partner with STEAM Pakistan by putting forward volunteers that will promote subjects of science, technology, engineering, arts, and mathematics (STEAM) among students of secondary classes of Government schools through experiential learning.
Pakistan Cables Ltd. is an active advocate of the UN’s sustainable development goals – SDG 4 (Quality Education) and SDG 5 (Female Empowerment). Previously rolled out ASCEND, its flagship initiative, to promote science and engineering-related fields by offering scholarships and internships among female students among leading public sector engineering universities of Pakistan. The collaboration for STEAM Pakistan is the second major initiative by the Company illustrating its commitment to youth empowerment.
Pakistan Cables Ltd. Founded in 1953, Pakistan Cables is the premiere and most reputable cable manufacturer in Pakistan. Being the only wire and cable manufacturer listed on the PSX since 1955, it is also a member company of the Amir S. Chinoy group. The company has the largest geographical footprint in Pakistan with a presence in over 180 cities. It is ISO9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certified, and various cables type tested by KEMA, Netherlands.
STEAM Pakistan is a collaboration between the Malala Fund and the Ministry of Federal Education & Professional Training. The overall objective of STEAM Pakistan is to improve the learning outcomes of students enrolled in government schools across the country. The project also aims to develop cognitive and critical thinking abilities among students through targeted sessions and activities, with a particular focus on girls’ education. The Pak Alliance for Maths and Science (PAMS) is the lead implementing partner for STEAM Pakistan, with its head office in Islamabad, STEAM Policy Units in Karachi and Lahore, and a STEAM Policy Unit in Gilgit.
To date, STEAM Pakistan has enabled interactive Safeer sessions directly impacting over 7,500 school children in more than 170 government schools in Islamabad, Karachi, Lahore, and Gilgit. Impact activities include inspirational talks, hands-on learning, and career counseling by professionals on a variety of topics such as engineering, space exploration, marketing, mountaineering, climate change, and public policy to trigger their imagination.