Before Ali joined PowerGen Solutions as Sales Manager, the generator business meant hours of cold calls, endless site visits, and the same old brochures. Every new customer meant more time, more effort, more cost.
Ali saw the world differently. He read somewhere that before the internet, scale was expensive—every extra unit sold meant more raw materials, more labor, more logistics. He noted; at a lamp factory doubling the production of tube lights would mean twice the number of glass shells, twice the quantity of filament, mercury, aluminium caps, inert gas etc in addition to a bigger plant & machinery; more manpower, more warehousing etc.
But the internet, he realized, didn’t play by those rules. “What if,” he wondered, “we could sell not just generators, but true stories, trust, and expertise—at scale?”
Ali started a blog on the company’s website, LinkedIn and other social media platforms . But this wasn’t just any blog. Each post was a honest, true adventure:
– He wrote about the night a hospital’s generator saved lives during a blackout.
– How a mission critical data centre stayed online during a city-wide power cut, keeping businesses running.
– How a busy container terminal, using 10MW of power, doubled the time between generator overhauls by following its company’s advice on condition-based maintenance.
– He told tales of a small bakery that powered through load-shedding, keeping ovens hot and mouth watering taste alive.
He explained, in simple language, how a generator worked, why maintenance mattered, and how to choose the right model for your needs.
He didn’t just sell machines—he sold peace of mind, and the thrill of never being left in the dark.
Ali recorded videos with satisfied customers, sharing their stories of triumph over trial. He created short stuff showing generators roaring to life in the rain, in the dust, in the dead of night, on high mountains; hot, harsh, sultry, sandy terrains. He answered questions in the comments, turning every query into a conversation.
He published once, and his words spread like wildfire.
A blog post read by one person today was read by a hundred tomorrow, a thousand next week. Each view cost nothing extra, but brought in new leads, new trust, new sales.
Soon, customers were calling in. “I read about the data centre”. “Can you help me too?”
Another called “I read about increasing duration of overhaul two fold”. “Can you send us a quote, too?”
Competitors were baffled and bad mouthing, unfortunately. While Ali multiplied his impact.
The company’s sales soared. Costs dropped. The brand became a buzz word.
Ali’s secret? He created something worth multiplying—stories that mattered, hope that lasted.
And in the glow of every generator sold, you could see the spark of a story well told —one blog post at a time.
