PAKISTAN
Zarea Limited has announced the signing of a landmark fertilizer distribution agreement with Azeems Group.
Azeems Group is the exclusive representative in Pakistan of Nutrien AgSolutions, a global leader in specialty fertilizers and the retail arm of Nutrien (Canada) — the world’s largest provider of agricultural inputs. Azeems also represents Anglo American Crop Nutrients, a division of Anglo American UK, one of the world’s largest mining companies and the leading global producer of Polyhalite, supported by an extensive agronomic research portfolio.
According to the company’s notice to the Pakistan Stock Exchange, under the terms of the agreement, Zarea becomes the exclusive digital commerce partner for Azeems’ complete product portfolio, and secures sole distribution rights in the Khyber Pakhtunkhwa (KPK) region — a strategically vital agricultural zone with significant demand for advanced, science-backed inputs.
Key Highlights:
Strategic Entry into Fertilizer Segment
This agreement marks Zarea’s formal entry into the high-margin agri-inputs sector, positioning the Company as a leading digital distributor of specialty fertilizers, bio-stimulants, and soil conditioners.
Exclusive Distribution Rights in KPK
Zarea now holds sole digital distribution rights for Azeems’ products in KPK, an agriculturally rich region with substantial unmet demand for modern, efficient fertilizers.
Global Backing & Innovation Pipeline
Azeems brings to Zarea’s platform a world-class portfolio developed through international partnerships with Nutrien and Anglo American, backed by decades of global research and commercial validation.
High-Impact Product Range
Mukammal Evolution Series: Enhances phosphate efficiency, nitrogen retention, and soil microbial activity. Forms the basis for other innovations such as Altura NST.
Polyhalite & Blends: Ideal for sandy soils and long-duration crops, offering slow-release, multi-nutrient benefits. Includes targeted blends like PotashExtra for high-yield crops such as banana, maize, and sugarcane.
Foliar Solutions & Micronutrient Complexes: Provide mid-crop nutrition and microbial inoculants that improve nutrient absorption and drive recurring sales.
Regulatory & Research Strength
All products are federally registered, field-tested across major Pakistani crops, and developed in collaboration with top research institutions and leading commercial farms, including key sugar industry players.
Digitally Enabled Rollout
Zarea will utilize its expansive platform reach and supply chain infrastructure to launch Azeems’ portfolio nationwide via a data-driven, digitally integrated sales model.
This exclusive partnership marks a pivotal milestone in Zarea’s strategic roadmap and is expected to accelerate revenue growth, enhance margins, and contribute significantly to long-term shareholder value, says the company. – ENGINEERING REVIEW
