The Edge That Sets S.M. Jaffer Apart from Rest -

S.M. Jaffer & Co. — 77 Years of Engineering Excellence

Kaiser Kasim Ali, Director of S.M. Jaffer & Co.

Kaiser Kasim Ali, Director of S.M. Jaffer & Co., recalls, “My father and uncle founded this company in 1948. I represent the second generation of our family business.”

In an interview with ER, he shared his views on Pakistan’s economy, the future of emerging technologies in the country, and what makes his company stand out from others.

Pakistan’s Economy
First of all, we should look at things positively — because positive thinking brings dividends for everyone. Our economy is growing, even if the base isn’t as strong as we’d like yet. It is performing reasonably well and, more importantly, is poised to do better in the future. There are several reasons for this optimism, but I would like to stipulate a few key ones.

Pakistan has finally assumed a positive global outlook. The world is beginning to see Pakistan through a more confident and forward-looking lens. Our expanding partnerships and contracts with GCC countries, Europe, and North America are making a real difference. This positive perception will continue to bring tangible benefits to Pakistan in the years ahead.

Does Data Support Our Positive Outlook?
S.M. Jaffer & Co. has been serving the industrial, banking, and commercial sectors for the past 76 years. This company is just two years younger than Pakistan — the nation was born in 1947, and S.M. Jaffar in 1949.

As an engineering company, we provide solutions that help industries stretch their energy capacity efficiently. We guide them on how to buy the most cost-effective energy and how to reduce production costs. Our long-standing engagement across sectors has shown us one thing clearly — things only improve when companies introduce new technologies.

And that is precisely why I believe our economy is improving: people are investing.
Right now, if you look at the renewable sector — particularly solar — Pakistan has already crossed 25 GW of installed capacity. We are now among the top five countries in the world in terms of solar installations.

Beyond solar, investment in wind energy is also growing, as businesses recognize the potential of producing affordable energy that keeps their products competitive in the global market.
Now, as renewables become the primary source of power, we will need battery energy storage systems (BSS) to ensure stability. Pakistan must embrace this technology — and we are offering it to all our clients. People are ready and willing to invest in it because they understand that affordable, reliable energy is key to global competitiveness.

Why Choose S.M. Jaffar?
It’s plain and simple. Machines can be installed and started — but what happens when something goes wrong? That’s where services and parts management come in. The truth is, products from the company that provides better service sell more. Take automobiles, for instance. The cars that sell best are those with readily available parts and dependable after-sales support. Similarly, we have built a strong reputation for excellence in services. Our team is well-trained, and they are the true assets of our company.

Our services distinguish us from competitors. We don’t just sell products — we sell services — because anyone can make a product. Products can come from anywhere, but running and maintaining them effectively requires expertise.

Our people are trained professionals who ensure quality support.

I always tell our engineers and teams to keep updating their skills with the latest technologies. Unless you bring innovation to the table, how will you know whether you’re keeping pace with the world?
When everyone else was only talking about solar, we were already advising our clients to install BSS (Battery Storage Systems) alongside it. We explained that if you rely solely on solar, what happens when there’s a dip in sunlight?

And now, since 2022–23, people have started listening and investing in battery solutions.
Look at the evolution in battery technology — from NiMH to Li-Po, lithium-ion, and now lithium iron phosphate (LFP). Each step brought progress, and this evolution continues.

Technology never stands still — and neither do we. We continuously train our engineers and service teams so they can provide the best technical support in Pakistan. That’s why our service division keeps us ahead of the competition.

Climate Change and New Technologies
Today, every exporter — whether in textiles, pharmaceuticals, or food — is being urged to use green energy. Products made using fossil fuels are increasingly being deprioritized in the global market, where countries prefer greener supply chains — whether from India, Bangladesh, or elsewhere. This is why Pakistani exporters are now actively investing in renewable energy.

Let me share another promising solution — Hydrogen (H₂). It’s quite simple. In water (H₂O), you separate oxygen from hydrogen and use hydrogen to generate clean energy. The key is to use renewable power for the separation process. That makes it green hydrogen, a sustainable energy source. Right now, most generators being sold in Pakistan are hydrogen-capable. Previously, they could operate on just 10% hydrogen; today, they can run on 100%.

All technologies are moving toward green solutions — it’s the only way forward. Many new technologies are already emerging. Hydrogen investment is happening — slowly but steadily — not only in Pakistan but worldwide. It’s coming, and it’s coming fast. Our partners want us to move forward with it, and we are ready. All of these technologies will soon become part of Pakistan’s energy landscape, helping shape a cleaner, smarter, and more sustainable future. –

By Manzoor Shaikh

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