HIMEL Sees Strong Growth Opportunities in Pakistan Amid Rising Energy Demand and Infrastructure Development -

HIMEL, a leading provider of reliable and accessible electrical solutions, has reaffirmed its long-term commitment to Pakistan through a series of strategic industry engagements held across Karachi and Lahore in partnership with its authorized distributor, Powerhouse Pvt. Ltd.

The week-long visit brought together key stakeholders from across the electrical ecosystem and underscored HIMEL’s confidence in Pakistan as a high-potential growth market driven by rising energy demand, infrastructure expansion, and industrial development.

As part of the initiative, HIMEL hosted two large-scale customer engagement events attended by more than 750 industry professionals, including over 400 participants in Karachi and 350 participants in Lahore. The events welcomed dealers, consultants, retailers, contractors, panel builders, and industry decision-makers, providing a platform to exchange market insights, strengthen partnerships, and showcase HIMEL’s latest solutions designed to meet the evolving needs of Pakistan’s electrical sector.

Beyond the events, HIMEL’s senior leadership undertook an extensive programme of market engagement activities, including meetings with leading consultants, panel builders, project stakeholders, and channel partners. The delegation also conducted multiple market visits to gain firsthand insights into customer requirements, industry trends, and opportunities emerging across Pakistan’s rapidly developing electrical landscape.

Pakistan continues to present significant opportunities for the electrical industry as growing urbanization, increasing electrification requirements, industrial expansion, and ongoing infrastructure investments drive demand for reliable power distribution and electrical protection solutions. With the country’s energy requirements continuing to rise, the need for dependable, high-quality electrical products has never been more critical.

Against this backdrop, HIMEL is expanding its focus on the market through closer customer engagement, stronger channel partnerships, and the introduction of innovative products tailored to local requirements. The company’s growing presence reflects its commitment to supporting customers with solutions that combine reliability, accessibility, and performance while contributing to the modernization of Pakistan’s electrical infrastructure.

Koon San Ang, Vice President, International Sales, HIMEL, said: “Pakistan remains one of the most promising markets within our international growth strategy. The country’s expanding infrastructure, increasing energy demand, and ongoing industrial development are creating significant opportunities for the electrical sector.

Our engagements across Karachi and Lahore allowed us to connect directly with customers, consultants, panel builders, and partners, providing valuable insights into the market’s evolving needs. The strong participation and positive response we received further reinforce our confidence in Pakistan’s growth potential. Through our partnership with Powerhouse, we remain committed to delivering reliable, accessible, and innovative electrical solutions that support the country’s development ambitions and create long-term value for our customers.”
The visit also highlighted the strength of HIMEL’s collaboration with Powerhouse Pvt. Ltd., a key partner in expanding the brand’s reach and supporting customers across Pakistan.

Pervez Madraswala, CEO, Powerhouse Pvt. Ltd., commented: “Pakistan’s electrical industry is evolving rapidly, driven by increasing investments across residential, commercial, and industrial sectors. Customers are seeking trusted solutions that deliver quality, reliability, and value, and we have seen growing demand for the HIMEL portfolio across the market. The excellent turnout and engagement at both events demonstrate the confidence customers have in the brand and its long-term commitment to Pakistan. Together with HIMEL, we look forward to further expanding our presence, supporting industry stakeholders, and helping meet the country’s growing electrical infrastructure requirements.”

Throughout the engagements, attendees were introduced to HIMEL’s latest product innovations and strategic priorities, while participating in discussions focused on industry trends, project requirements, and opportunities shaping the future of the electrical sector. The strong response from customers and industry professionals reflects both the momentum behind the HIMEL brand and the increasing demand for reliable electrical solutions across Pakistan.

As the country continues to invest in infrastructure and address rising energy requirements, HIMEL and Powerhouse Pvt. Ltd. remain committed to supporting the market with products and solutions that enable safer, more efficient, and more dependable electrical installations. The successful engagements in Karachi and Lahore mark another important milestone in HIMEL’s growth journey in Pakistan and further strengthen the company’s position as a trusted partner for electrical professionals across the country.

ABOUT HIMEL
HIMEL is a trusted global electrical brand committed to making reliable electrical solutions accessible to professionals and businesses worldwide. With a presence across Asia, the Middle East, Africa, and Latin America, HIMEL offers a broad ortfolio of low-voltage electrical products designed to meet the needs of residential, commercial, industrial, and infrastructure projects. Through continuous innovation, strong local partnerships, and customer-centric solutions, HIMEL is helping power the development of fast-growing economies and supporting the transition towards safer and more efficient electrical systems.

ABOUT POWERHOUSE PVT. LTD.
Powerhouse Pvt. Ltd. is one of Pakistan’s leading distributors of electrical solutions, serving customers across residential, commercial, and industrial markets. Through strong technical expertise, extensive market reach, and strategic partnerships with global brands, Powerhouse continues to support the development and odernization of Pakistan’s electrical infrastructure.

Appeared in ER Nov 2026, Issue – I

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