Zuma Resources Partners with Elysium Technologies in Global Travel e-SIM Market

In line with its long-term growth strategy, the Company has transitioned its principal line of business from the textile sector to information technology. The new strategic focus encompasses IT investments, partnerships, and collaborations across a diversified portfolio of companies operating in information technology, AI-enabled services, electric vehicle (EV) technology, healthcare technology, e-commerce, and other emerging sectors.

This strategic shift was approved by shareholders at the Annual General Meeting held on December 31, 2025, representing a pivotal transformation aimed at diversification, innovation, and sustainable growth.

To support the commencement of operations under the new business model, the Company’s directors injected PKR 8.495 million into the Company up to December 31, 2025. In addition, Zuma Resources Limited appointed a new Chief Executive Officer, an MBA from LUMS with over 17 years of experience in the telecom and technology sectors, to steer the Company through its transformation phase.

Further strengthening its operational footprint, the Company has established a new head office in DHA Phase-8, Lahore, and is in the process of opening an additional office in Islamabad.

As part of its future-focused strategy, the Company is actively negotiating strategic arrangements with several high-growth companies for potential inclusion under its corporate umbrella. During the period, Zuma Resources Limited entered into a Memorandum of Understanding (MoU) with Elysium Technologies LLC, USA, for collaboration in the global travel e-SIM business. The partnership will provide access to an international digital marketplace covering more than 120 countries.

Management expressed confidence that the shift from traditional textile operations to the information technology sector will significantly enhance revenue potential, strengthen operational resilience, and create sustainable long-term value for the Company and its shareholders. – ER News Desk

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