Murad Saigol Appointed CEO of Pak Elektron Limited for Three-Year Term

Mr. Murad Saigol, a member of the renowned Saigol family, brings with him extensive experience in industrial management and corporate leadership. His appointment marks a strategic step toward strengthening PEL’s position in Pakistan’s electrical and home appliances industry, where the company has been a key player for over six decades.

The outgoing leadership had focused on restructuring operations amid a challenging macroeconomic environment marked by inflation, rupee depreciation, and high input costs. The new CEO is expected to lead the next phase of operational efficiency, product diversification, and export growth.

Company Background
Pak Elektron Limited (PEL), founded in 1956, is one of Pakistan’s leading manufacturers of electrical goods and home appliances. The company operates under two main divisions:

Recent Performance and Outlook
In its half-year financial results for 2025, PEL reported moderate recovery in revenues driven by growth in its appliance segment and gradual stabilization of supply chains. However, profit margins remained under pressure due to high energy costs and currency volatility.

The company’s leadership has signaled a focus on technology upgrades, energy-efficient products, and export competitiveness, especially in the Middle East and Africa. With the new appointment, investors and market observers expect renewed momentum in PEL’s transformation strategy.

Industry analysts note that a revival in domestic demand, supported by lower inflation and government incentives for local manufacturing, could help PEL regain its growth trajectory.

Pak Elektron Limited’s appointment of Murad Saigol is therefore seen not just as a leadership change, but as a renewed commitment to innovation, sustainability, and long-term growth in Pakistan’s electrical engineering sector. – ER News Desk

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